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Basic of Research For Media And Communications | Dr Haseeb Ur RehmanEffective communication is an essential part of our daily lives, whether we are communicating with our friends, colleagues, or even strangers. It is a process that enables us to exchange information, ideas, and thoughts with others. In the context of mass communication, the significance of effective communication increases manifold. Mass communication has become an integral part of our lives, and it is impossible to imagine a world without it. From
Effective communication is an essential part of our daily lives, whether we are communicating with our friends, colleagues, or even strangers. It is a process that enables us to exchange information, ideas, and thoughts with others. In the context of mass communication, the significance of effective communication increases manifold. Mass communication has become an integral part of our lives, and it is impossible to imagine a world without it. From newspapers to social media, television to radio, mass communication has become an essential tool for disseminating information and shaping public opinion.
However, effective communication is not as simple as it seems. There are several factors that influence the effectiveness of communication, such as the sender's credibility, the message's clarity, the medium used, the receiver's interpretation, and the context in which the message is conveyed. Communication research aims to study these factors and identify the best practices for effective communication.
This book is a comprehensive guide to the basics of research methods in mass communication, for which Dr. Haseeb ur Rahman deserves special commendation, indeed. It is designed to provide an overview of the fundamental concepts and theories that underpin communication research, as well as the various methodologies and tools used in conducting research. The book covers a wide range of topics, including scientific enquiry, steps in research, definitions of key terms, types of research, research approaches, inductive and deductive research, conceptualization and operationalization of variables, issues related to reliability and validity, scales of measurement, different types of statistics involved in testing hypothesis like ANOVA, F-Test, factorial analysis, sampling techniques, qualitative research methods, and proposal writing.
One of the primary goals of the book is to help readers develop a critical and analytical approach to communication research. The book emphasizes the importance of scientific enquiry and the need to use evidence-based methods to study communication. It also provides a detailed overview of the different types of research, their strengths and weaknesses, and the appropriate situations in which to use them. The book covers both quantitative and qualitative research methods, providing readers with a comprehensive understanding of the different approaches to communication research.
Another essential aspect of the book is its focus on practical applications. The book provides numerous examples of how communication research can be used to address real-world problems and improve communication practices. It also includes several case studies that illustrate how communication research has been used in various fields, such as journalism, public relations, advertising, and media studies.
The book is written in an accessible and engaging style, making it suitable for students and researchers with varying levels of experience in communication research. It is also designed to be used as a reference guide, with each section providing a concise summary of the key concepts and methodologies covered.
In summary, this book is a comprehensive guide to the basics of research methods in mass communication. It provides readers with a thorough understanding of the different approaches to communication research, the tools and methodologies used in conducting research, and their practical applications. The book is an essential resource for students and researchers in the field of mass communication, as well as professionals looking to improve their communication practices.
Pages 192
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★★★★★ 2
Can’t read numbers
Color: Gray/Gray/Digital
Numbers are too small to tread on a 44mm watch
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Reviewed in the United States on May 5, 2026
★★★★★ 5
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Color: 2926 Gold Stainless Steel/Gold Dial
I absolutely love these watches! They are built like a tank. They can take a lot of abuse and still keep great time. I originally was going to buy just one to replace my old watch. Ended up buying several of them. Great gifts. The watches are beautiful and elegant, and I feel like a thief when I buy them because the price is so low I think its a typo. I have gotten several compliments on them when I wear them. I have busted up concrete and cleared heavy terrain ,cleaning areas out, wipe then off and they look Like I just took them out of the box. The only thing, and it's not a big deal to me.But the glow in the dark arms don't last long. They even give you the tool to adjust the wristband. Who does that🤣 The Quality of these watches are phenomenal BUY ONE! You won't be disappointed.
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Reviewed in the United States on March 22, 2026
★★★★★ 5
Very handsome well-made watch comfortable to wear.
Color: 5885 Siver Stainless Steel/Blue Dial
Very handsome watch. At first glance, it resembles a Rolex. In two days I’ve gotten multiple compliments. Several have asked if it was a Rolex. That’s hardly what I was going for, in fact I had to look up Rolex watches to see what was being referenced. The watch fits very comfortably.
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Reviewed in the United States on February 15, 2026
★★★★★ 5
Great
Color: 2926 Gold Stainless Steel/Gold Dial
Exactly as shown, perfect
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Reviewed in the United States on April 26, 2026
★★★★★ 4
Good budget watch
Color: 2926 Silver Stainless Steel/Black Dial
Good watch for a budget, color is good. The pins holding the link together tend to wear out and fall out. Other than that it worked good.
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Reviewed in the United States on January 14, 2026
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