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Description
Break the Internet - SoftcoverTraditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they and how do you become one? Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today's world in which YouTube, Instagram, and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider
- Traditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they ... and how do you become one?
- Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today's world in which YouTube, Instagram, and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider account of a trend which is set to dominate our future - experts estimate that the economy of influence will be valued at $24bn globally by 2025.
- Olivia Yallop enrols in an influencer bootcamp, goes undercover at a fan meetup, and shadows online vloggers, Instagrammers, and content creators to understand how online personas are built, uncovering what it is really like to live a branded life and trade in a 'social stock market'. From mumfluencers and activists to governments and investors, everyone wants to build their online influence. But how do you stay authentic in a system designed to commodify identity? Break the Internet examines both the dangers and the transformative potential of online culture.
Published: Jan 2022
Pages: 288
Size (cm): 23.4x15.5x3.3
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4.6 ★★★★★
Based on 26 reviews
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Product Reviews
★★★★★ 4
3.5, Not 3.0
Color: Medium Set of 6
These balls were almost exactly what I needed. I was replacing my boy’s favorite ball, which is the 3” squeaky, spikey ball that fits in the chuck it launcher. Unfortunately I saw the shiny object next to it and because there were SIX balls and a dollar less, I failed to see that these are 3.5” balls instead of 3”…. Great balls but no fitty in the slingy. Buyer beware. No chuck it no problem. Save a buck.
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Reviewed in the United States on March 9, 2026
★★★★★ 5
MY CHIHUAHUA LOVES THESE BALLS!!
Color: Samll Set of 8
My little chihuahua, BamBam, is addicted to balls, especially little balls that squeak! However, any balls that have material on them, BamBam will tear them apart, swallow the material and then get an upset tummy! These balls saved the day! BamBam LOVES them & she cannot tear them apart! They hold up so well! No matter how much BamBam plays with them, they keep squeaking away!
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Reviewed in the United States on July 15, 2025
★★★★★ 5
Great thick squeaky ball
Color: Large Set of 2
These are good thick rubbery squeaky balls. My boy loves them! He's 75lbs. Strong chewer. I hav hard time squeezing to squeak, but he doesn't... He loves it!!!
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Reviewed in the United States on March 24, 2026
★★★★★ 5
Squeaky ball
Color: Large Set of 4
Perfect squeaky ball. Dogs love them. I love that they're durable and their thickness aids their durability. My Great Dane will play alone for hours with a ball.
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Reviewed in the United States on June 20, 2025
★★★★★ 5
Fun
Color: Interactive Dog Ball
Fun!
Second purchase. Solid and rugged for 22 lb dog. He loves it.
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Reviewed in the United States on December 21, 2025