SKU: 74747396807

Customer Relationship Management

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Description

Customer Relationship ManagementCustomer Relationship Management (CRM) emerged in the early 1990s as a technical, systems focused solution. Its importance grew significantly as system providers expanded their reach, and in parallel, the strategic value of CRM became increasingly recognized. This evolution highlighted that CRM was, fundamentally, a business model geared towards achieving sustainable profitability. Academic interest further amplified this shift in the early 2000s,

Customer Relationship Management (CRM) emerged in the early 1990s as a technical, systems-focused solution. Its importance grew significantly as system providers expanded their reach, and in parallel, the strategic value of CRM became increasingly recognized. This evolution highlighted that CRM was, fundamentally, a business model geared towards achieving sustainable profitability.Academic interest further amplified this shift in the early 2000s, solidifying CRM's standing as a universal business topic. The advent of online shopping profoundly re-engineered CRM, firmly centering the customer at the core of business operations. Despite this widespread recognition of its strategic importance and the emphasis on customer-centricity, the current reality for the vast majority of businesses is that CRM has not been fully adopted as a guiding business philosophy and a fully integrated operating model. Its potential has not been entirely grasped, leading to incomplete embrace and suboptimal implementation of robust customer relationship management strategies.The author directly addresses this challenge deconstructing CRM into its fundamental components, explaining the distinct roles and relevance of the 'C' (customer), 'R' (relationship), and 'M' (management) within the framework of customer relationship management. This practical guide is firmly rooted in a strategic framework, aiming to deliver clear, actionable insights and demonstrate how to convert these insights into tangible results. Written in an accessible, jargon-free style and enriched with illustrative case studies, the book provides concrete examples of how effective relationship management operates in practice. It serves as an immediate, practical reference for businesses seeking to develop and implement a comprehensive CRM strategy, fostering stronger customer relationships and driving business growth.

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SKU: 74747396807

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Kateryna
Carnegie, US
★★★★★ 5
Excellent!
Size: 12, Color: Black/White
These men’s Lacoste sneakers are excellent! The quality is top-notch, and the leather is very soft and feels premium. Overall, Lacoste is a great brand with consistently good quality. The sneakers are very comfortable to wear, although they do run slightly small, so sizing up may be a good idea. The price was also better than in-store, which made this purchase an even better deal. Overall, I’m very satisfied and happy with these sneakers
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Reviewed in the United States on May 24, 2026
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Kasey Erokhin
Lake Worth, US
★★★★★ 5
Good shoe
Size: 12, Color: Black/White
Sleek, shoe lightweight
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Reviewed in the United States on May 17, 2026
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Superman Fan
Cuba, US
★★★★★ 4
Order 1 size more than what you need
Size: 9, Color: Navy/White
Awesome look.. but Wait Order 1 size extra
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Reviewed in the United States on May 17, 2026
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Miguel Vazquez
Port Orchard, US
★★★★★ 5
Lacoste Shoes
Size: 11.5, Color: Black/White
Great quality and fit. The shoes are leather and look great. I would definitely purchase another pair without hesitation. Highly recommended.
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Reviewed in the United States on April 12, 2026
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Kmar
Chelsea, US
★★★★★ 5
Nice shoes
Size: 7, Color: Navy/White
Great quality shoes, looks nice. It’s little narrow but it fits me well.
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Reviewed in the United States on January 19, 2026

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