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Description
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of ArchetypesA brand's meaning how it resonates in the public heart and mind is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike,
A brand's meaning--how it resonates in the public heart and mind--is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to:- Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand
- Harness the power of the archetype to align corporate strategy to sustain competitive advantage
Binding Type: Hardcover
Publisher: McGraw-Hill Education
Published: 02/06/2001
ISBN: 9780071364157
Pages: 400
Weight: 1.45lbs
Size: 9.00h x 6.40w x 1.40d
Review Citations: Booklist 02/01/2001 pg. 1027
Choice 10/01/2001 pg. 354
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★★★★★ 5
The best light!
I use these lights for every backyard party. ! So easy to attach to the umbrella and easy to remove! The brightness is in 3 levels. Works great!!
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Reviewed in the United States on June 5, 2024
★★★★★ 4
Good for patio umbrellas
Good value and work well on our patio. Like that the lights can change brightness.
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Reviewed in the United States on July 14, 2025
★★★★★ 5
LET THERE BE LIGHT
Wrks great! Super lighting
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Reviewed in the United States on July 9, 2025
★★★★★ 5
Dont miss out on these they are great and a great price
Love them the price being so low you think your not going to get quality but they are very high quality very bright and easy to install we love them I got them for my puppy for outside a night and they work great .we take them with us everywhere .camping to the beach and a lot of places
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Reviewed in the United States on June 18, 2019
★★★★★ 5
Best battery power lights on the market
These light are great, easy to use just pull apart then wrap around the umbrella pole, holds on securely where you want it, provides 3 light setting, bright light. When done with the lights either turn them off or remove the batteries and store them away for the next time. Set of 2 lights. Great buy.
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Reviewed in the United States on July 23, 2019