SKU: 54963816644

Competing Against Luck: The Story Of Innovation And Customer Choice

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Competing Against Luck: The Story Of Innovation And Customer ChoiceCompeting Against Luck: The Story Of Innovation And Customer Choice The foremost authority on innovation and growth presents a path breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can

Competing Against Luck: The Story Of Innovation And Customer Choice

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights. After years of research, Christensen has come to one critical conclusion: our long held maxim-that understanding the customer is the crux of innovation-is wrong. Customers don't buy products or services; they 'hire' them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The 'Jobs to Be Done' approach can be seen in some of the world's most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few.But this book is not about celebrating these successes-it's about predicting new ones. Christensen contends that by understanding what causes customers to 'hire' a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they'll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts. This book carefully lays down Christensen's provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world-and, most importantly, how not to squander the insights it provides.

SPECIFICATIONS:

Author:Clayton M. Christensen, David S. Duncan, Karen Dillon, Taddy Hall - Клейтон М. Кристенсен, Дэвид С. Дункан, Карен Диллон, Тадди Холл

Publisher:HarperCollins Publishers

Language:English

Publication Date:2016

Number of pages:288 pst

Format:Hardcover

Width:152 mm / 6'

Height:229 mm / 9'

Weight:476 g

ISBN:9780062435613

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SKU: 54963816644

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DRM
Bozeman, US
★★★★★ 3
Beautiful clutch... but chain is defective
Color: Navy, Color: Navy
This is a really beautiful clutch and the size inside is perfect for your necessities. (lip balm, hand sanitizer, pocket tissues, husbands inhaler, hand cream) I really loved that about it however, the chain which is the only option to not holding it all night is terrible. I bought this clutch for a gala but the chain got stuck on my dress just the first time I tried it on. I wish there was another option so I don't have to hold it all night. The chain is really bad quality. It will shred my lace dress. Also the chain is super long. Like too long to actually wear on on side. Or it would fall off all the time. I am 5'9 and this chain to super long for me. You would have to wear it as a cross body- and that does not look nice with formal attire. Returning.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on January 20, 2019
A
Verified Purchase
Amanda
Omaha, US
★★★★★ 5
Looked Great with my shoes and dress
Color: Champagne, Color: Champagne
This is a true champagne color, as you can see in the picture my shoes were a slight rose champagne color. It still all went really great together. The bag is very soft, perfect size for the wedding, opened and closed securely, and looked high quality.
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Reviewed in the United States on April 10, 2026
K
Verified Purchase
Kathy
Draper, US
★★★★★ 5
Elegant and affordable
Color: Black
I got this for a formal event and it was perfect. There were several colors to choose from, and it comes with a long chain option for over the shoulder if preferred. The quality is very good and the price was also fantastic. It fits a phone easily with room for a few more necessities. It feels very comfortable and durable. I'll be using it again for future events.
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Reviewed in the United States on May 31, 2025
D
Verified Purchase
DM
Pawtucket, US
★★★★★ 5
Perfect Navy Clutch!
Color: Navy
The Navy Blue clutch is really nice with a goldtone clasp and a really nice goldtone twisted rope chain that's detachable. The chain alone makes the purchase worth it to interchange onto other clutches that came with cheesy silver tone cheap-looking chains. It's roomy enough to hold your bulky cell phone, a small brush and some makeup plus a zip pocket for money (what's that?), ID, and credit cards. One of the best purchases I've ever made. Attractive and classy clutch!
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Reviewed in the United States on November 6, 2025
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Bobbie
Natrona Heights, US
★★★★★ 4
Lovable clutch
Color: Navy, Color: Navy
Cute clutch for events. Took to a wedding, nice size, especially like that I could put my phone in it and plenty of room for a small wallet, lipsticks, and tissues/personal products. I wish the fabric were higher quality (has a sheen to it yet it is thin) but for the price it makes sense. I will only use for special occasions. Once aired out overnight, it had no smell. Very light in weight. It has a strap that would make it more comfortable to lug around, but I think I lost it? That is on me! I appreciate that it has a strap and a place for it to convert. Overall super happy and does the job! Carries everything I need for formal events. Photos show one with my hand and one with a lipstick in it for size reference. Other shows a thoughtfully placed zipper pocket that is convenient!
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Reviewed in the United States on September 8, 2025

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