SKU: 73312972555

So Cal Brief

Sale price$21.60 Regular price$24.00
Save 10%

Pay in installments of $6.00 with ShopPay, AfterPay and Klarna

Shipping Estimate
USA
  • USA
  • CAN

Ships within 48 hours · Estimated delivery Jul 20 - Jul 25

Promo Codes Available:

For Your Every Summer RSVP, with Code: SUMMER15

Description

So Cal BriefThe So Cal brief is your new go to essential a laid back staple that does not compromise on comfort or style. Crafted from a soft spandex blend, this brief features a luxurious silky feel and sophisticated hues created through careful garment washing and over dyeing. The streamlined 4 outer side seam keeps things sleek, while the functional fly offers convenient access. A generous cut back side provides full coverage and freedom of movement, so you

The So Cal brief is your new go to essential-a laid-back staple that does not compromise on comfort or style. Crafted from a soft/spandex blend, this brief features a luxurious silky feel and sophisticated hues created through careful garment washing and over-dyeing. The streamlined 4” outer side seam keeps things sleek, while the functional fly offers convenient access. A generous cut back-side provides full coverage and freedom of movement, so you can tackle your day without restriction. The expertly knitted 1¼” waistband, branded with the G S insignia, delivers consistent support and elasticity that holds up throughout your day. This undergarment is pure California cool, right where it counts. 

  • Made in Los Angeles, Ca Fashion District
  • Fabric Content: 95% cotton 5% spandex
  • Machine or hand wash for best care results
Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 73312972555

Discover Niche Categories That Outsell

Top-Converting Item to Boost Your Average Order

4.8 ★★★★★
Based on 20 reviews
Sort
Highest Rating
Newest First
Oldest First
Product Reviews
M
Verified Purchase
Mianna
Carnegie, US
★★★★★ 5
Great lip balm
this lip balm is amazing. so smooth, smells so good and lasts. very happy with my purchase
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on November 7, 2025
T
Verified Purchase
Texas
Grantham, US
★★★★★ 3
Love the concept, but too loose and gets everywhere
Love the fact that it's made in America, the packaging is nice, and the ingredients are good. With that being said, the product itself isn't set well. You need to be able to put it on without so much going on your lips. Maybe more beeswax...not sure but something to make it go on smooth not gritty and not get all over the place. I tried putting it in the fridge to harden it up with no luck.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on February 11, 2026
S
Verified Purchase
Sandy
Massapequa, US
★★★★★ 5
New favorite!
Creamy, smooth, and perfect!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on November 29, 2025
J
Verified Purchase
Jennifer
Draper, US
★★★★★ 1
Not for me
For me… it was way too greasy,spread on to my face around mouth. But worst of all it gave my lips a slight allergic reaction. I’m a fan of beef tallow I use it frequently but my normal tallow was not in stock so I tried this one. It wasn’t for me unfortunately.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 11, 2026
R
Verified Purchase
RaRa
Massapequa, US
★★★★★ 5
Very affordable and very moisturizing!! 20/10!!!
Favorite lip balm!!!! This thing is huge!!!!! And might I add VERY moisturizing on my lips. I love it!!! Winter is coming so if you don’t want ashy lips TRY THIS ONE!!! You’re definitely getting your moneys worth and then some!!!!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on October 12, 2025

recommand products